Simon Property Group – “The Edit” Pop-Up Zone at Roosevelt Field
Simon’s 3,500 sq ft pop-up zone lets online brands like Raden and Winky Lux test physical retail with modular units, QR-enabled browsing, and flexible 3–6 month leases. A rotating marketplace where digital meets in-mall discovery.
The Story
Simon Property Group – “The Edit” Pop-Up Zone at Roosevelt Field
Landlord: Simon Property Group
Retail center: Roosevelt Field, Garden City, New York
Experience: Simon’s “The Edit” is a 3,500 sq ft modular pop‑up area where rotating online brands such as Raden smart luggage and Winky Lux cosmetics lease small units for 3–6 months, using flexible fixtures, QR‑enabled browsing, and digital kiosks to test physical retail and drive omnichannel sales.
