Landlord: Hammerson​

Retail center: Hammerson UK malls such as Bullring (Birmingham) and other flagship centers referenced in its Engage program​

Experience: Mercedes has run short‑term pop‑up showrooms in Hammerson centers, bringing vehicles into high‑footfall common areas so visitors can explore cars up close, book test drives, and interact with digital configurators, turning the mall into an automotive discovery and lead‑generation hub.​